Money Has A Place
I have a degree with a concentration in finance. My software application is focused on helping you make a profit. Yet I am about to tell you money should not be your #1 priority. Let me be clear, I am not against anyone making money, I just don’t think it should consume you and become your idol.
I Hate Devil Spawned Modal Pop Up Windows
As a software developer I am constantly searching the internet on how to solve a problem with my code.Keep in mind I am already frustrated that my code won’t work. I finally stumble across a blog post that is going to solve all my problems. I begin to read the article with great delight and as soon as I scroll down to get to the solution a devil spawned windows pops up begging me for money. To make matters worse, the window is designed so the expected,intuitive action to close it is removed. They put the close link on the bottom of the window in a very small font so you have to look for it. The whole goal is to make you see that advertisement so they can make money. Now I am irritated and un-delighted and I don’t trust you. I have no problem with an organization making money for their effort, but delight me first so I will be willing to pay for your services. Don’t do jerky things in order to get into my wallet.
Is It Worth Frustrating Your Customers?
When money is your only goal you sometimes implement policies that frustrate and alienate your customers. Following is an example of money motivated policies that upset and made me avoid certain industries like the plague.
- Internet advertisement designed to trick you into clicking them for profit
- Cable and Phone companies charging exorbitant fees for going over your data plan
- Airlines charging you extra fees for bags and for your whole family to sit together
- Disney World charging $8 for a hotdog and a bag of chips
- Hotels charging resort fees because they have a treadmill in a closet somewhere
- $20 for a bucket of popcorn and a small Coke at the movie theater
I Am Not Against You Making A Profit
I have no problem with you making money. I pray your dream is profitable. I just ask you don’t do devious things to make filthy lucre. If you are charging extra fees for a feature make sure it adds value to your customer. We won’t mind paying if your solution solves a problem and makes our life easier. Don’t try to trick us by adding hidden fees that are solely designed to line your pockets. Don’t make it hard to use your application in order to up-sale me the easier solution. Don’t place advertisements in places that hinder me from effectively using your product. Think about your customers first and help them solve problems that are costing them money. Then they will want to pay. There is nothing wrong with getting paid, just do it righteously.